Whoever drafts the agreement sets the starting line
Publishing deals rarely move far from where they start. The first draft decides which terms are assumed and which have to be argued for, and it is much easier to defend a reasonable clause you wrote than to extract one from a contract built around someone else’s interests.
That is the case for drafting your own. If you are publishing another studio’s game, funding development in exchange for a share, or putting a deal on the table rather than waiting for one, the agreement should be yours.
The terms that actually decide the deal
A publishing agreement usually runs long, and most of it is machinery. A handful of terms carry the outcome.
The royalty, and specifically how net revenue is defined, because a percentage is only as real as the number it is calculated on. The advance and what it recoups against, in what order, which is what determines when money actually reaches the developer rather than when the game starts selling. Platform, territory, exclusivity, and term are what the deal covers and for how long. Milestones and approvals, so a slipped date has a written consequence instead of becoming a dispute. And reversion, so an unshipped or finished-and-shelved game has a route home.
Get those right and the rest of the contract falls into place easily with more “standard” terms.
Drafted from either side
We draft these for publishers and for developers, and the work is not the same in each direction. A publisher needs an agreement that is fair enough to sign quickly and firm enough to hold across a slate of deals.
A developer publishing someone else’s game for the first time usually needs the opposite problem solved: a document that does not accidentally promise more than the studio can deliver.
Either way, the aim is an agreement both sides can sign without months of back and forth.
Start with a term sheet if the deal is still moving
If the terms are not settled yet, the long-form agreement is the expensive place to settle them. A term sheet does it on one or two pages: the royalty, the advance and what it recoups against, the rights granted, the term, and what happens if the game never ships. Our firm will draft this for your deal at a $400 flat fee.
Two things come out of that. Both sides find out early whether they actually agree, which is worth knowing before anyone pays for a full agreement. And whoever drafts the long-form version starts from a deal that is already done, rather than negotiating it a clause at a time through redlines.
If the contract is already in your inbox
Then this is not the service you need. When a publisher has sent you their agreement and you want it read and negotiated, that is a publishing agreement review, billed hourly rather than at a flat fee, because their contract sets the scope rather than yours.